To gain competitive advantage in an already crowded marketplace like China, clear market positioning is a prime key. To achieve this one needs an accurate segmentation of the market, as well as a detailed understanding of your competitors’ activity and your customers’ attitudes.

USEARCH can provide you with a strategic understanding of any market, industry sector or product category, showing how the market is structured and where opportunities and threats lie.

USEARCH can also:

• ? Find out who are your real consumers with the biggest buying potential and how you should reach them.
• ? See what current brands already exist in the market and show you how to differentiate yourself from the competition.
• ? Determine the best brand fit for a desired market.
• ? Identify gaps and opportunities for new and established brands.
• ? Measure the potential market size and financial value of an opportunity.
• ? Assess how well your current positioning addresses the needs of your target markets.
• ? Segment your customers based on their commitment so you can develop the most appropriate retention and acquisition strategies.